Tracey Rimell, Founder

Wellbeing advocate Tracey Rimell, initially founded Break That Mould as a blog while studying journalism in 2015, later expanding it into a full mission-driven media brand in 2021.

Tracey has varied experience and training across the media and communications industry, and also in wellbeing and alternative therapies, including being trained as a Reiki Master and Rahanni Energy Healing Practitioner.

Previously acting as a mental health carer and supporting multiple family members through serious health conditions, gave her profound empathy for people who fall outside of the social mould. It also prompted her to train in energy healing and counselling skills. Having lived a somewhat unconventional life herself, she became sorely aware of how much our wellbeing and self-worth is affected by what is expected of us socially. That, and the endless messaging we receive about what is ‘normal’.

Tracey is a member of the Alliance of Independent Authors. She now combines her creative digital experience with her knowledge of wellbeing, to produce content designed to support people’s sense of self-acceptance and compassion.


Rahanni Healing Practitioner Cert.
Reiki Master Cert. (plus Levels 1 and 2)
Counselling Skills Cert.

Graphic Design Dip.
Freelance Journalism Dip.
Music Technology BSc.
Alliance of Independent Authors member